Can a relationship be built on a foundation of lies?

In the media, it appears that is perfectly feasible.

       Recently, I've made it a goal to watch every single episode of Seinfeld, starting from season 1. We're talking about Seinfeld episodes from 1989. In one episode -- aptly titled "The Stake Out" -- Seinfeld engages in some disturbing deceptive behavior in order to win over a woman he likes and score a date with her. Let me repeat. He really, really likes her (this is made obvious throughout the episode), yet he's completely okay with lying to her in order to win her over. According to the Kim et. al (2004) article "From sex to sexuality: exposing the heterosexual script on primetime network television," an aspect of the heterosexual script for males is that men engage in more aggressive courtship behavior, such as deception. This episode demonstrates that.

        Here is some contextual information about what happens before the deception: Seinfeld is at a dinner party. There's an attractive woman sitting across the table, and she starts talking to him. She seems friendly, lighthearted, and good at holding a conversation. Seinfeld's inner monologue then starts to play over the scene (he's thinking about how amazing this woman is/how much he likes her). Sadly, the woman leaves before Seinfeld has the chance to get her name or number. The only information he knows about her is the law firm where she works. Seinfeld doesn't want this woman to get away, and for reasons I won't go into, he can't ask anyone else what her phone number is. So he concludes that his only option is to wait for her inside the law firm, hoping to catch her on her lunch break. Borderline stalking? I think so.
       I've included a youtube video of the scene that follows at the law firm. It's only 2 minutes long, but I've also written a brief summary, if you'd just prefer to read.

http://www.youtube.com/watch?v=2ZVs7oAHVjg

       Summary: As Seinfeld and his friend George wait in the lobby, Seinfeld starts to get nervous, apparently just now realizing that the woman might think it's odd (and creepy) that he's there. So he and George begin formulating lies about their reasons for being there. George makes up a new profession for himself (architect) in order to sound more profound. They decide they'll lie and say they're meeting a "friend" there for lunch, and they spend a majority of the scene coming up with fake names for the "friend" (which is how the scene derives much of its humor). 
      At last, Seinfeld spots the woman! Seinfeld and George put on their act, telling her barefaced lies, and disturbingly, she seems to believe them. She seems very happy about the whole experience, and accepts his request to go on a date. Their relationship develops as they go on more dates, until it falls apart few episodes later due to unrelated reasons. But Seinfeld encounters absolutely no negative outcomes from lying to her. In fact, he is rewarded for his behavior. 
       This could have potentially negative consequences when considering Banduras social cognitive theory, which describes how people learn to imitate behaviors that are rewarded, while they do not perform behaviors that are punished. 

      Hollywood seems to have an infatuation with situations like these, where men deceive women in order to win them over (whether that means going on a date, having sex, whatever). I picked this behavior because it's something that happens over and over and over and over again. It's even the premise of one recent Adam Sandler movie, Just Go With It. Every time I see this same situation played out, it bothers me. It bothers me because men in these storylines assume it's perfectly okay to start out a relationship by lying, and that the other person will never figure it out. It bothers me that there's never a flicker of remorse.
      Women are consequently portrayed as the "bimbos" who just never seem to catch on. Apparently, they're too dense to know what's going on when they're being lied to, and furthermore, they're not deemed  important enough to deserve the truth from another person. 
      I think it's interesting to imagine the flipside of this situation. What if a woman was in Seinfeld's position? What if a woman wanted to go on a date with a man, and so she staked out as his office, waiting for him to walk out? I can only imagine that this scene would be constructed much differently, that she would somehow be made to look desperate. Her actions would be punished, not rewarded. I doubt the man would "just go with it." Instead, he'd probably be creeped out.