During today’s
reading about how the media, such as lad magazines, reinforce the importance of
maintaining ones appearance, the following quote got me thinking about
Abercrombie and Fitch models: “The male ideal appearance standard is more than
just muscular; other cues, including clothes and grooming, might also affect
men’s self-perception” (Aubrey & Taylor, 2009)
These men are hot and are total
eye candy, but what do these advertisements and pictures throughout the store
and all over bags portray to men. These men are almost always half naked,
perfectly groomed without a follicle of hair on their chest or stomachs and if
there is a women in the picture as well she is lovin’ all over the sexy man. Therefore,
“the idealized physical appearance of women might [also] affect the
self-perceptions of men” (Aubrey & Taylor, 2009) I could totally see how the images of these models
would put pressure on not only the men’s appearance but on to even wear this
expensive clothing. Do you think this could limit the amount of male customers
that purchase from the store? Do these images imply that this is the ideal appearance
for a male who wears Abercrombie clothing?
I don't know about any of you, but I have never seen a picture of an Abercrombie model that doesn't have 12 pacs!
Realistic?... not so much!
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